Jure Vižintin

51. Vojaški stil vodenja podjetij izhaja iz in uveljavlja birokracijo, izkazovanje moči in splošno kulturo paranoje.

52. Paranoja ubija pogovor. To je njen namen. Vendar pomanjkanje odkritih pogovorov ubija podjetja.

53. Obstajata dva tipa pogovorov. Eden v podjetju, drugi s trgom.

54. V večini primerov ne eden ne drug pogovor ne potekata preveč dobro. Skoraj brez izjem lahko razloge za neuspešne pogovore najdemo v zastarelem stilu vojaškega vodenja.

55. Kot politika, so ti stili strupeni. Kot orodja, so polomljeni. Vojaško vodenje se zaletava v sovraštvo s strani omreženih intelektualnih delavcev in v splošno nezaupanje internetnih trgov.

56. Ta dva tipa pogovorov želita govoriti drug z drugim. Govorita namreč v istem jeziku in poznata svoje glasove.

57. Pametna podjetja se bodo umaknila s poti in pomagala, da se neizogibno zgodi čimprej.

58. Če bi pripravljenost za umik s poti vzeli kot mero inteligence, potem se je doslej zelo malo podjetij spametovalo.

59. Pa čeprav zaenkrat še zelo subtilno, milijoni omreženih ljudi že gledajo na podjetja kot na ne veliko več od pravnih fikcij, ki aktivno preprečujejo križanje teh pogovorov.

60. To je samomorilsko. Trgi hočejo govoriti s podjetji.

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51. Command-and-control management styles both derive from and reinforce bureaucracy, power tripping and an overall culture of paranoia.

52. Paranoia kills conversation. That’s its point. But lack of open conversation kills companies.

53. There are two conversations going on. One inside the company. One with the market.

54. In most cases, neither conversation is going very well. Almost invariably, the cause of failure can be traced to obsolete notions of command and control.

55. As policy, these notions are poisonous. As tools, they are broken. Command and control are met with hostility by intranetworked knowledge workers and generate distrust in internetworked markets.

56. These two conversations want to talk to each other. They are speaking the same language. They recognize each other’s voices.

57. Smart companies will get out of the way and help the inevitable to happen sooner.

58. If willingness to get out of the way is taken as a measure of IQ, then very few companies have yet wised up.

59. However subliminally at the moment, millions of people now online perceive companies as little more than quaint legal fictions that are actively preventing these conversations from intersecting.

60. This is suicidal. Markets want to talk to companies.

The Cluetrain Manifesto - www.cluetrain.com

Dilema: Se vam zdi prevod “Command-and-control management styles” z “Vojaški stil vodenja” primeren? Ma kdo boljšo idejo?